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China – The New Market for Fine Wines

Date:2011/11/22  Click:1142 times

The Chinese love French Bordeaux, it comprising nearly half of China’s annual imports. But Chinese imports from the U.S. rose by

27% to $45 million last year, and it’s now among the leaders.

Cavavin Majestika 099 Bottle Wine CellarAustralia represents about one-quarter of China’s wine imports, with brands like Treasury

Wine Estates’ Penfolds and Pernod Ricard’s Jacob’s Creek. “Jacob’s Creek is growing by more than 23% annually. Italy, Spain and
Chile also have sizeable market share and are capitalizing on China’s broadening consumer interest in wine.We think the Chinese

would do well by storing all that foreign wine in acustomized wooden wine cabinet.

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